![\"\"](\"https:\/\/lightenjin.pt\/pdfs\/logos_2020.png\" "\\"\\"")
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Project designation<\/strong> | INTERNATIONALISATION <\/p>\n Date of approval<\/strong>\u00a0| 2017-08-08 Description<\/strong><\/p>\n This project mainly focuses on the internationalisation strategy of Lightenjin II, which was drawn up and will take place based on the marketing mix of its products and services. Project designation | INTERNATIONALISATION Project code | CENTRO-02-0752-FEDER-025947 Main goal | To enhance SME competitiveness \u2013 International marketing and prospect in order to increase the diverse products provided by Lightenjin II in terms of light design and smart lighting by means of a structured approach to new target markets. Area of Intervention |Centre Beneficiary | […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-10875","post","type-post","status-publish","format-standard","hentry","category-investment"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/lightenjin.pt\/en\/wp-json\/wp\/v2\/posts\/10875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lightenjin.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lightenjin.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lightenjin.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lightenjin.pt\/en\/wp-json\/wp\/v2\/comments?post=10875"}],"version-history":[{"count":0,"href":"https:\/\/lightenjin.pt\/en\/wp-json\/wp\/v2\/posts\/10875\/revisions"}],"wp:attachment":[{"href":"https:\/\/lightenjin.pt\/en\/wp-json\/wp\/v2\/media?parent=10875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lightenjin.pt\/en\/wp-json\/wp\/v2\/categories?post=10875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lightenjin.pt\/en\/wp-json\/wp\/v2\/tags?post=10875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nProject code<\/strong> | CENTRO-02-0752-FEDER-025947
\nMain goal<\/strong> | To enhance SME competitiveness \u2013 International marketing and prospect in order to increase the diverse products provided by Lightenjin II in terms of light design and smart lighting by means of a structured approach to new target markets.
\nArea of Intervention<\/strong> |Centre
\nBeneficiary<\/strong> | LIGHTENJIN II – IND\u00daSTRIA DE ILUMINA\u00c7\u00c3O, LDA<\/p>\n
\nDate of commencement<\/strong> | 2017-09-04
\nDate of completion<\/strong> | 2020-09-03
\nTotal eligible cost<\/strong> | \u20ac 421.918,11
\nERDF<\/strong> | \u20ac 189.863,15<\/p>\n
\nThe integrated lighting solutions presented by Lightenjin II are top quality and its design is created with the intent of being appealing and functional (tangible elements). It has highly invested in creating an image (intangible elements) that is recognised in the international market in order to ensure innovative and sustainable solutions.
\nThe international branding of Lightenjin II will be clearly reinforced in this project not only by means of traditional communication strategies (outbound \u2013 including marketing collateral and stands in fairs) but also inbound (viral marketing viral and search engine optimisation).<\/p>\n\n","protected":false},"excerpt":{"rendered":"